Take the next step toward business ownership — with free, expert guidance. Investment ranges from $50K to $500K+ — across all 50 states. We'll walk you through every step.
"Whatever your starting point — career change, early retirement, or building generational wealth — you can own something that's truly yours. Let's find it together, at no cost to you."
Danielle Kober · CEO New Latitude Franchise Advisors
Meet Your Advisor
Danielle Kober
New Latitude Is Here to Help
Business ownership was in my blood before I knew what it meant. My family built businesses across the clothing and food industries — spanning 75 years. That taught me one thing early: when you own it, the decisions — and the upside — are yours.
My entire process is built around finding the right business for you — the one that fits your life, your finances, your personality, and your long-term vision. I dig into your goals, challenge your assumptions, pressure-test every option, and won't stop until we get there.
After 15 years in strategy consulting and analytics with Fortune 500 companies, I bring a level of rigor to this search that most people never get. As a licensed real estate agent with HomeSmart Georgia, I can also help secure the right space once you've found the right brand — from commercial site selection to the residential move that often comes with a major career change. One advisor. Every piece of the puzzle, start to finish.
And wherever you're located, the franchise search works the same way — personalized, data-driven, and grounded in real numbers, not guesswork.
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What You Get — One Advisor, Everything Covered
Carnegie Mellon University
Dual Degree: Business & Spanish
Fluent in Spanish
Bilingual Advisory
15 Years
Strategy Consulting & Analytics
Franchise Expert
New Latitude Advisors
700+ Vetted Franchise Brands
Across All 50 States
Licensed
Real Estate Professional
Our Difference
What Sets New Latitude Apart
700+ Franchise Brands Available — and an advisor who knows which ones actually deliver.
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Every candidate gets matched with concepts aligned to their ownership goals — with franchising and real estate expertise under one roof, so there are no handoffs, no gaps.
We connect you with the right funding and legal resources.
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You'll have access to vetted lenders and legal professionals to support your funding and due diligence.
Analytical rigor. Personal touch.
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Danielle spent 15 years in the corporate world before trading it in to build something of her own. That's exactly why she knows what you're trying to leave behind — and brings real analytical rigor to help you get there.
Free to you. Always.
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Our advisory is 100% complimentary. No quotas, no brand bias — just the right fit for your life.
What We Do
Complete Business Ownership Guidance
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Franchise Discovery
We review 700+ franchise opportunities to identify the handful that genuinely match your lifestyle, finances, and ambitions. Deep diligence, personal introductions, and side-by-side comparisons — until we find the right one.
Complimentary Service
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Multi-Unit & Area Development
Thinking bigger than one location? We help growth-minded investors identify multi-unit and area development opportunities — matching the right territories and brands for owners who want to scale into a real portfolio.
For Scaling Investors
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Financial Readiness Planning
We help you explore the full range of funding options available — so you know exactly which opportunities fit your investment range.
Strategic Planning
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Full-Service Real Estate
As a licensed real estate agent with HomeSmart Georgia, Danielle helps you secure the right commercial space for your new venture — and can assist with your residential sales and leasing needs too.
Commercial + Residential
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E-2 Visa Franchise Strategy
Franchising is one of the strongest pathways to an E-2 visa — with a proven business model, documented job creation, and a clear investment structure that meets USCIS requirements. We help international investors identify the right franchise, structure the investment, and build a compelling case from day one, in English or Spanish.
International Investors
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Franchise Development Services
Already running a successful business and wondering if franchising is your next step? We help brand owners evaluate their franchise future, build the operational and legal foundation, and design a growth strategy that protects what made the business work in the first place.
For Brand Owners
How It Works
The New Latitude Process to a Successful Business Launch
From first conversation to franchise award — guided and structured, with a clear plan at every step.
The full process takes approximately 3 months.
Let's Get to Know Each Other
A focused conversation on your goals. You share where you are and where you want to go. We listen and ask the right questions. By the end, you'll know exactly what working together looks like.
Discovery Call
Your Goals, Your Profile
We build your ownership blueprint — mapping your finances, funding options, lifestyle, risk tolerance, and vision into a clear profile. We walk you through your full range of funding options so you know exactly what you can deploy before looking at a single brand.
Ownership Blueprint
Curated Brand Matches
No 700-brand catalogs. We hand-select the brands that fit your profile, budget, and territory — and walk you through why each one made the cut.
Shortlist Presentation
Funding Your Business
There are many ways to fund a franchise — and that's exactly where we come in. We walk you through every funding path available so you move forward knowing exactly what you can deploy — and we stay involved all the way through to your franchise award.
Funding Guidance · Lending Connections
Franchise Due Diligence
The franchisor walks you through the Franchise Disclosure Document and introduces you to existing owners — we're in your corner the whole time, helping you ask the right questions, read between the lines, and decide with confidence. You'll move forward with clarity, and we recommend aligning with a franchise attorney before you sign.
Franchise Disclosure Document Review · Validation Calls · Discovery Day
Franchise Awarded — You're in Business
Agreement signed. We stay with you through site selection, lease negotiation, and your path to grand opening day.
🏆 Franchise Agreement Signed
01Week 1
Let's Get to Know Each Other
A focused conversation on your goals. You share where you are and where you want to go. We listen and ask the right questions. By the end, you'll know exactly what working together looks like.
Discovery Call
02Week 1–2
Your Goals, Your Profile
We build your ownership blueprint — mapping your finances, funding options, lifestyle, risk tolerance, and vision into a clear profile. We walk you through your full range of funding options so you know exactly what you can deploy before looking at a single brand.
Ownership Blueprint
03Week 2–4
Curated Brand Matches
No 700-brand catalogs. We hand-select the brands that fit your profile, budget, and territory — and walk you through why each one made the cut.
Shortlist Presentation
04Weeks 3–10 (ongoing)
Funding Your Business
There are many ways to fund a franchise — and that's exactly where we come in. We walk you through every funding path available so you move forward knowing exactly what you can deploy — and we stay involved all the way through to your franchise award.
Funding Guidance · Lending Connections
05Month 1–2
Franchise Due Diligence
The franchisor walks you through the Franchise Disclosure Document and introduces you to existing owners — we're in your corner the whole time, helping you ask the right questions, read between the lines, and decide with confidence. You'll move forward with clarity, and we recommend aligning with a franchise attorney before you sign.
Franchise Disclosure Document Review · Validation Calls · Discovery Day
06Month 3
Franchise Awarded — You're in Business
Agreement signed. We stay with you through site selection, lease negotiation, and your path to grand opening day.
🏆 Franchise Agreement Signed
Free Tool
Ownership Assessment
18 questions. Personalized franchise matches. Zero cost to you.
Question 1 of 18
What's your primary motivation for exploring business ownership?
Choose the one that resonates most deeply.
Question 2 of 18
What is your available investment range?
Your best estimate is fine — we'll sort out the details together.
Question 3 of 18
What's your preferred ownership and management style?
Think about your day-to-day role, not just your title.
Question 4 of 18
How important is brand recognition to you?
Be honest — there's no wrong answer here.
Question 5 of 18
How do you feel about taking risks?
There's no right answer — this just helps us find your best fit.
Risk Tolerance
5
Entrepreneurial Drive
7
Systems & Structure Preference
6
Question 6 of 18
What industry do you feel most drawn to?
Instinct often points toward fit.
Question 7 of 18
What is your target timeline for opening?
Honest timelines lead to better matches.
Question 8 of 18
Have you owned a business or managed people before?
This helps calibrate the support you'd benefit from most.
Question 9 of 18
What is your current employment status?
Helps us understand your timing and next steps — we can help you make the shift, whatever your current situation.
Question 10 of 18
How are you thinking about funding?
No commitment here — just helps us point you in the right direction.
Question 11 of 18
Where are you looking to operate?
Territory availability varies by brand.
Question 12 of 18
How many hours per week are you looking to put in?
The right model for your lifestyle is the one you'll thrive in.
Question 13 of 18
What frustrates you most about your current situation?
Understanding your pain point helps connect you with the right opportunity.
Question 14 of 18
Does your family support your interest in business ownership?
Family alignment is one of the strongest predictors of success.
Question 15 of 18
What best describes your professional background?
Your experience shapes which franchise models you'll naturally thrive in.
Question 16 of 18
What does success look like in 5 years?
This determines which franchise systems are the right fit.
Question 17 of 18
Do you plan on moving as part of your business acquisition journey?
This helps us identify territory availability and real estate needs.
Question 18 of 18
Last step — where should we send your results?
Your information is never shared or sold.
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You're in the right place, there.
Danielle personally reviews every assessment. You'll hear back within 3 business days to talk through your future opportunities.
Found the right brand? Now let's secure the space.
As a licensed real estate agent with HomeSmart Georgia, Danielle helps you secure not just the right brand — but the right space.
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Commercial Real Estate
Site selection, market analysis, lease negotiation, and build-out guidance for your new franchise location. We know what operators need before you sign anything.
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Residential Real Estate
Relocating for your new business? We help you buy or rent a home in the right market — close to your territory, within your budget, without juggling two separate agent relationships.
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Business Sale
Already own a business and ready to sell? We help you prepare your business for sale and negotiate the right deal — so you walk away with full value and total peace of mind.
It's one less thing to coordinate on your own. Let's find it.
